“Our soul comes from being faithful to the watchmaking art and never giving in – especially when it takes a lot of time and requires a lot of patience,” says Biver co-founder and president Jean-Claude Biver. “It is the art of overcoming obstacles and finding solutions. At the highest level, it is necessary to move forward not only with the head, but also with the heart. Falling in love both with the process, as well as the final result.”
There are hundreds of companies scattered across Switzerland making watches and supplying components for watches, so it would be fair to wonder why Jean-Claude Biver and his son Pierre Biver felt compelled to create a new manufacture in 2023. In fact, it is because of this rich ecosystem that the duo wanted to establish the Biver brand and to create watches at the highest level possible, pushing the boundaries of what contemporary horology can be.
“Our family approach liberates both the brand and our team from numerous constraints, allowing us to chase the impossible,” reflects Pierre Biver. “Each and every person feels integral to our vision and aspirations, and every project we choose to undertake comes right from the heart, from a gut feeling.”